Manager, Digital Marketing

Job Description

Digital Marketing Manager is a key role to act as the interface between Marketing, commercial, product management and data. If you are a Digital Marketer with either software engineering background or product management background, you are the right person for this. You should have the right balance of experience both on the technology side and digital marketing side to bridge the gap between commercial and technology.


Key Accountabilities:

• Work with commercial, marketing and product teams to innovate projects with potential business impact.

• Plan, scope, and schedule project timelines, epics, and milestones in JIRA and related tools.

• Develop year plan & strategies to drive online traffic & revenue to the company website and brand awareness.

• Develop and manage digital marketing campaigns that are align with regional & local teams.

• Identify trends and insights, and optimize spend and performance based on the insights.

• Initiate new digital channels, technologies, tools & partners to leverage/utilize/align marketing activity/campaign.

• Track & analyse digital performance, post campaign report & all related activity analysis and report with recommend action plan on time and meet KPI.

• Manager and control digital marketing budget, spending and payment period.

• Connect with external teams or individuals to establish communication and manage project scope, changes, impacts, and risks.

Key Responsibilities:

• Develop and implement digital marketing strategies aligned with business objectives.

• Plan, execute, and optimize marketing campaigns across channels like SEO, PPC, social media, email, and content marketing.

• Track, analyze, and report on campaign performance using tools like Google Analytics and CRM systems.

• Use data insights to refine strategies and improve results.

• Work closely with cross-functional teams, including product, technology and payment teams.

• Finally, work with the growth team and make sure product, data and digital marketing are in sync with the projects and KPIs.

Key Requirements:

• 4+ years of experience in digital marketing.

• Relevant experience in growing business via 360 degree digital marketing.

• Possess analysis and logical thinking.

• Creative, able to work in a matrix-fast paced environment and plan manage time accordingly.

• Confidence, experience and knowledge to challenge stakeholders and delivery teams.

• Self-starter able to work with limited guidance.

• Strong communication skills, both written and verbal.

• Team player able to work constructively with other project managers, business analysts, developers, suppliers, testers, business stakeholders and management.

• Experience in enterprise tools like GA 360, salesforce marketing cloud or Adobe marketing cloud is a plus.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.